The experts at Elle magazine, http://goo.gl/54gUrG,  believe in keeping your white jeans as clean and bright as they were the first day. They recommend spraying new whites with Scotchguard to protect against stains. Avoid yellowing in the wash by using white vinegar instead of chlorine bleach, and be sure to rinse thoroughly to get all the detergent out. Always dry on low heat, or better yet, air dry. Of course, we’re experts at keeping your jeans, and everything else, clean, crisp and bright.